It’s clear that explainer video have become a popular resource for businesses and brands.
Video is often used when there is a need to explain complex concepts.
That’s why creating animated explainer videos has become a fantastic solution for businesses to fill in information gaps.
Explainer videos are short videos designed to explain the services and products offered by your business. The impact of these videos has grown rapidly.
But despite having fantastic explainer videos, why aren’t you getting the results you expect?
In this article, we’re going to look at what actions can help you avoid problems and achieve great results.
Let’s get started!
Keep your target audience in mind
Your target audience should always be your top priority. Are you targeting the younger generation? Make sure that your text and animations are made in a humorous style. Promoting a modern technological product? Use smooth animations to showcase the sophisticated features of your new device.
Don’t deceive your audience
Being overly deceptive in explainer videos is a serious mistake. Make honest statements about your service or product; avoid exaggerated claims and make sure your message is clear and unambiguous.
Plan your actions
It’s easy to get overwhelmed by enthusiasm and excitement when creating video content for your company. While this can be appealing, it’s not the best method for creating explainer videos. The key to your success is to use a clear procedure and have a strong content strategy in place. Think about your goals, develop a consistent plan, and stick to it from start to finish.
Don’t take liberties with details
When creating explainer videos, it’s important to remember that their main goal is to explain things clearly and concisely. Sometimes, over-explaining a problem or trying to fit in too much information can put you over the top. If you want to create a great explainer video, avoid exaggeration and don’t try to cram too much information into one video. Remember that the purpose of an explainer video is to simplify complex concepts.
Develop an outstanding script
The success of your project largely depends on a good script. It is the main component of every successful animated video. An interesting story is the basis for any great animated movie, and explainer videos are no exception. Your audience will remember your script for a long time if it is creative and informative.
Don’t make the video too long
When explaining important concepts related to your brand, you may be tempted to dive into the details. While this isn’t a problem in itself, it’s important to avoid creating videos that are too long. Typically, an animated explainer video is between 60 and 90 seconds long. Try to stay within this range.
Add a professional voiceover
What makes a good explainer video? That’s right! A professional voiceover! According to a study by TechSmith, “when a video is accompanied by a high-quality voiceover, more than 25% of viewers watch it to the end.”
The voiceover should reflect your brand identity and be in harmony with the style of the video. So choose the perfect voice actor!
Don’t get carried away with the list of benefits
Instead of talking in detail about all the benefits of your product or service, focus on how your potential customers will benefit.
This will increase interest in the desired action and help your audience understand how you plan to solve their problems.
Tell a compelling story
How to grab the viewer’s attention in an animated explainer video? An engaging story can help your message stick in the mind. The main goal of storytelling is to convey a message that the audience can identify with. When you present a compelling animated video story, you evoke emotions in your audience that connect them to your business.
Don’t forget to make it interesting and entertaining
While this may sound simple, it’s very important. It’s easy to fall into a routine when presenting dense material to your audience. Your explainer video can become boring and uninteresting if you just pile on the facts. If you want people to watch your content, it’s important to keep it engaging.
Add a powerful call to action (CTA)
You need to make it clear to your audience what action you want them to take. Let your audience know what specific action you want them to take by using a CTA: go to your landing page or website, subscribe to your channel, sign up for a subscription, or simply read more of your content.
Don’t choose a dubious company to create explainer videos
There are many companies that create explainer videos, but not all of them are reliable. Make sure they are reliable. Visit trustworthy websites and check out reviews about the company. Ask for references from previous clients and contact them to learn more about their experiences with the company. Take a thorough look at their portfolio. Make sure the work is always marked by high quality and attention to detail.
Hire a qualified production team
Look for a highly skilled video production team that can help you design and create an explainer video. Over the years, UA Animation Studio has developed many effective and engaging explainer video ideas. They provide professional support to their clients at every stage.
Don’t treat your audience like a business customer
Interact with your audience in a professional manner. Maintain a positive and informative tone. Focus on the needs of the audience, realizing who you are communicating with. An overconfident, assertive, or monotonous approach will not be effective. Instead of being a salesperson trying to get in your door, explainer videos should give the impression of a friend explaining to another that this idea is interesting and why it’s worth trying.
Contact us!
UA Animation Studio is a leading agency in Ukraine. We offer high quality customized designs to grab the attention of our target audience. Client satisfaction is always our priority. Be sure to contact us if you are looking for an explainer video! Our video strategists will be happy to help you turn your vision into reality.