Explainer videos are becoming the secret weapon of many successful companies, making them a powerful tool for engaging and educating audiences. However, the cost of explainer videos can be mysterious, raising questions about what is a fair and realistic price for a high-quality video.
ORDER ANIMATION FROM A STUDIO?
One way to create explainer videos is to outsource the entire project to a company that specializes in professional 2D animation. This approach has its advantages, as such companies have valuable industry knowledge and experience, ensuring that your video meets the highest standards. As a result, you can focus more on the product and marketing aspects while the creative agency takes care of all the technical issues and ensures that the project is delivered on time before the deadline for an effective presentation.
However, there is one small problem here. Most studios are usually quite expensive when it comes to creating high-quality animation. Thus, it’s important to be smart and look closely at what’s actually included in the service package. Although you may be ready for the fine work of creating a video, you face a dilemma: do it yourself or spend $20,000 to create an animated video.
It’s important to research and compare options, as there are services that fit different budgets, although you may have to search a bit to find them.
GOING TO FREELANCERS?
You can take on the responsibility of video production by building a team of freelancers. There are extremely talented professionals among them who are proficient in various aspects of video production, from writing texts to illustrations, animation, and voiceover. This approach guarantees flexibility and personalization, but also requires effective coordination.
However, when it comes to freelancers, there is always uncertainty about their full commitment to the project. You can never be sure if a freelancer will be able to meet a deadline. This can happen to the best ones, not to mention the newbies who may be trying to please you with a reduced price.
TURNAROUND TIME FOR AN EXPLAINER VIDEO
The turnaround time is a critical factor that affects the cost of an instructional video. It’s often said that time is money, and in the video production industry, this is true. The typical timeframe from initial request to completion may vary from company to company:
- The minimum time for a 60-second explainer video is 14 days (2 weeks).
- The maximum time for a 60-second explainer video is 84 days (12 weeks).
- The average production time for a 60-second explainer video is 38.5 days (5.5 weeks).
This data is completely consistent with ours. 14 days is the minimum time to create an explanatory video.
It’s important to be patient when looking for creative work, as quality often takes time. However, some agencies may offer an “accelerated deadline fee” if you want to get your video done faster.
WHAT WILL BE THE COST OF AN EXPLAINER VIDEO
The average cost of a 60-second explainer video worldwide is $7,972. An in-depth analysis of the costs associated with creating an explainer video, such as hiring creative professionals, finding music and sound effects, purchasing equipment, software, and time spent, proves that the price is in line with industry standards.
ENTRY-LEVEL EXPLAINER VIDEOS: FROM $3,500
Entry-level explainer videos typically take 3-4 weeks to produce. These videos, often in an animation and whiteboard style, are a cost-effective option while maintaining quality and effectiveness. It’s important to keep in mind that entry-level explainer videos are simple and minimalistic in terms of aesthetics. They may include minimal animation and fewer frames in the storyboard. As such, visual appeal is limited and you may have to compromise on the aesthetic value of your explainer video.
STANDARD EXPLAINER VIDEOS: STARTING AT $5,000
Standard explainer videos take approximately 6-8 weeks to produce. These videos have a higher production value and an advanced visual component due to a more generous budget. A team of experienced designers and animators guarantees the quality you expect.
The term “standard” clearly implies that a specialized team of artists and creatives will work together with your branding team on your video. I anticipate there will be more script work in this package, resulting in an improved and more detailed storyboard. And, of course, expect some enchanting animations that will captivate your audience and give them a great video experience.
HIGH-END EXPLAINER VIDEOS: FROM $8,500
The entry-level of high-end explainer videos starts at $8,500 and takes 6-8 weeks to fully create. These videos offer compelling content with aesthetically pleasing visuals and high-quality animation that meets industry standards. A larger budget allows you to explore and create unique video work.
How much does an animated explainer video cost in our studio?
The starting price for a 60-second video is $750. You can learn more about what you get for this money on this page.
This is the simplest video. And of course, as the quality of the video increases, the price will also increase. Therefore, we advise you to choose in advance what kind of video you would like to see at the end of your work.
HIGH QUALITY OR CHEAP: INVEST IN THE FACE OF YOUR BRAND
When considering the pricing of explainer videos, it’s important to realize that price often corresponds to quality. Regardless of which package you choose – standard, entry-level, or high-end – it will likely have quality that justifies its cost. Investing in premium video work can have a significant impact on your brand image, driving engagement and creating a strong and memorable brand identity.
Now, whether you want to choose one of the top studios to create an explainer video or you’re interested in hiring in-house for this task is entirely up to you.
The world of explainer videos offers many options to suit your unique needs and budget. Explainer videos will always have a meaningful impact on your brand. Whether it’s about creating a strong impression on your audience or showcasing an advertisement to increase the buzz around your brand on social media, they can help you achieve your goal.
However, there is only one principle that should be strictly followed: no matter which option you choose, it’s important to find the right balance between the quality and cost of the video you’re looking to create.