When looking to create video animations for your business, you’re probably wondering exactly how the process of creating an explainer video works and what is involved in creating a custom animated video. You may also be wondering how much it costs and whether you can be involved in the process. From initial contact to completion, the process of creating an animated video involves a lot of work. At PixelGenio, we aim to simplify this process and open it up for you. Below you will find a detailed description of what typically happens over a four to six week period during the creation of a typical homepage or landing page video. Our goal is to make this process as clear and organized as possible for you. Here are the steps we follow.
Step 1: Gathering information
Before we start creating an animated video, we spend time gathering as much information about your business as possible. To create an outstanding product, it’s important to have a deep understanding of your business. We start with a video survey and continue until we’re sure we understand your needs.
Step 2: Choosing a style
If you haven’t decided on a style yet, we suggest the most appropriate style for your animated video based on the information gathered in the questionnaire and our understanding of your business or brand. Options may include cartoon, whiteboard, infographic, or corporate style.
Step 3: Developing the script
The script is often the most difficult part of the job because it is the heart of the process. A good script can make or break a video. We create a story that is simple, clear, and engaging to keep your audience interested. At the end, we add an appropriate call to action.
Step 4: Voice over
High-quality voice acting created by a professional actor is the key to making your video sound intriguing, professional, and emotionally engaging. We make every effort to create video animations with voice acting from professionals from different countries, so that the voiceover meets the emotional demands of your story.
Step 5: Storyboarding
The storyboard helps you understand the sequence of events in the video. We introduce you to the characters, colors, backgrounds, and provide a detailed presentation of the animation creation process. This is similar to having a finished video and taking photos from it. A storyboard helps you visualize the quality of the final video before it’s even finished.
Step 6: Animation and sound effects
After we have perfectly synchronized the voiceover with the video, it’s time to move the characters and create graphic elements. This stage is the most important for us and takes the most time in the process of working on an explainer video. Usually, we also include simple sound effects that add interest to the video. But sometimes sound can play an important role in the story.